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Privacy Policy


Privacy Policy This policy applies 25 May 2018

LinkFirst Limited t/a Priory Quay (We) are committed to ensuring your privacy is protected. We use information in accordance with the Data Protection Act 1998 and GPRP 25th May 2018.

Priory Quay ("We") are committed to keeping your personal data safe and secure, and handling it in accordance with our legal obligations.

This policy together with our Terms & Conditions of Sale sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Priory Quay (LinkFIRST Limited, 11-12 Priory Park, Airspeed Road, Christchurch BH23 4HD, United Kingdom

Registered in England and Wales – 9337855

When placing an order or using an online form on our website we need to know your name and other information such as postal address, e-mail address, telephone number and credit card details etc. we gather this information to fulfil your request and communicate with you on the matter at hand.
We use certain third parties to carry out tasks on our behalf. Activities typically involved include, delivering consignments, fulfilling orders, sending e-mails, processing credit card payments, and maintaining our customer database. These third parties have access to this information purely on the basis of conducting tasks on Priory Quay’s instructions, not for their own use. We won't disclose your personal information unless obliged to, or allowed to do so by law, or where we need to in order to run our business (e.g. where other people process data for us). In such circumstances, we ask those people to give us confidentiality or non-disclosure undertakings.
We also collect information concerning your marketing preferences. We will from time to time contact you with targeted offers and information relating to product range updates but will do so in accordance with your preferences. You can opt-in and out at any time and can do so by contacting us online or for those who are logged in, editing your preferences in the ‘My Account’ section.

Who is in Control?

It is important that you understand who is responsible for keeping your data safe. We are the "controller" of all data collected and used for the purposes set out in this Privacy Policy. This means that we are responsible for deciding how and why your data is used and for ensuring that your data is handled legally and safely.

We have a Data Protection Officer (DPO) who has ultimate responsibility within Priory Quay for making sure your data is treated in accordance with this Privacy Policy and the law. Our DPO can be contacted by emailing dataprotection@prioryquay.co

How We Use Your Personal Data

Where appropriate we use your personal data:

- To provide goods and services to you or your organisation.
- For basic profiling purposes.
- To let you know about other goods and services in which you may be interested (unless you have asked us not to do this).
- To inform you about changes and improvements to this website.
- Assist in making general improvements to our services.
- Carry out and administer any obligations arising from any agreements entered into between you and us.
- Contact you and notify you about changes to our services or orders.
- Analyse how our services are used.
If you register or place an order, you will receive email communications alerting you to news and offers. You may choose not to receive these.

Sharing Your Information

We do not disclose any information you provide to any third parties other than as follows:

- We may disclose information about you to our partners such as courier companies and payment processors in order to deliver goods and services to you.
- If we are under a duty to disclose or share your personal data in order to comply with any legal obligation (for example, if required to do so by a court order or for the purposes of prevention of fraud or other crime).
- We may disclose your contact details to third parties if you have agreed that this information may be shared in order to contact you about offers, discounts and other goods and services as set out above.

- In order to enforce any terms and conditions or agreements for our services that may apply.

- We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, but we will take steps with the aim of ensuring that your privacy rights continue to be protected.
- To protect the rights, property, or safety of Priory Quay, our customers, or any other third parties.
Other than as set out above, we shall not disclose any of your personal information unless you give us permission to do so.

Correcting Your Personal Information

We take all reasonable steps in accordance with our legal obligations to update or correct personally identifiable information in our possession.
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you. If you wish to see details of any personal information that we hold about you please contact us by way of our contact page.


This site contains links to other websites. We are not responsible for the privacy practices of these and you should read their own privacy policies. The policy described here, applies only to personal data collected by Priory Quay.

Inaccuracies & Corrections

We aim to keep your personal data accurate and up to date. If you become aware of errors or inaccuracies, please contact us.

Changes To This Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

 IP addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

Transferring Your Information Outside Of Europe

As part of the services offered to you the information you provide to us may be transferred to, and stored at, countries outside of the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU or one of our service providers is located in a country outside of the EU. We may also share information with other equivalent national bodies, which may be located in countries worldwide. These countries may not have similar data protection laws to the UK. If we transfer your information outside of the EU in this way, we will take steps with the aim of ensuring that your privacy rights continue to be protected as outlined in this privacy policy.
If you use our website while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.
By submitting your personal information to us you agree to the transfer, storing or processing of your information outside the EU in the manner described above.


There is some mystery surrounding what a cookie actually is but it in simple terms it is a piece of data stored on your computer that acts as an identifier for when you visit the site again. A link is made between you and the information you have provided to the website through the cookie. Certain advantages of cookies are that it helps keep your shopping basket separate from other users, keeps items in your basket between visits and offers an express checkout option.
It should be noted that cookies do not contain any personally identifying or financial information. The majority of web browsers automatically accept cookies; however your web browser can be altered to not accept them. If cookies are blocked it does prevent certain features of the website from working correctly.
Priory Quay uses user behavioural targeting to optimise the advertising we show you so that it is as relevant to you as we can possibly make it. This enables us and some of our partners to show you adverts based on your historical browsing on the Priory Quay site. If you would  like to opt out of this targeting then please visit our cookies policy page where you can modify your preferences and opt out of the behavioural targeting (click the fourth tab, "How Do I Block Cookies?" and slide the switch to "Switch Cookies Off")

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to